My name is Tina Shoulders, the visionary and creative mind behind the pop-culture inspired home decor and lifestyle brand, Laidback.

I have been working as a textile/graphic designer for the past 9 years. I have designed prints for J.Crew, Ck Jeans, Tommy Hilfiger, Brooks Brothers, Martha Stewart, Kenneth Cole
and a plethora of other well-known esign companies.

I merged my love for design with my love of technology to build an array of marketing strategies using social media forsmall biz and fashion companies. In 2007 I pitched and started the “Viral Marketing” seminars at the Fashion Institute of Technology. I speak regularly on design and social media on panels and most recently moderated a panel at the 2010 SXSW.

When I am not creating dope new designs or living online I can be found playing the wii, cooking something spicy, or hanging out with my son cracking jokes.