I am the visionary and creative mind behind the pop-culture inspired home decor and lifestyle brand, Laidback.

I have been working as a textile/graphic designer for the past 9 years, having designed prints for J.Crew, Ck Jeans, Tommy Hilfiger, Brooks Brothers, Martha Stewart, Kenneth Cole
and a plethora of other well-known design companies.

I merged my love for design with my love of technology to build an array of marketing strategies using social media for small biz and fashion companies. In 2007 I pitched and started the “Viral Marketing” seminars at the Fashion Institute of Technology. I speak regularly on design and social media on panels and most recently moderated a panel at the 2011 SXSW.


I also wrote the ebook “Diversity In Design” and hosted a panel on Diversifying Design during NY Design Week 2010